Boo is Back

from the boom-and-bust--boom-and-bust dept

Kate Buggelen is assigned the bizarre task of resuscitating boo.com. Yep, the original boo failed but Mrs Buggelen believes that she and her staff have learnt from the mistakes boo.com made in the past. Not only that they believe that their new revenue model will provide them with that elusive path to profitability, the good old unproven banner ad model. I guess the only question left is when they'll go bust, rather than if!

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