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Studies

by Mike Masnick

Tue, Oct 24th 2000 3:42am





More Than 75% Of Shoppers Abandon Shopping Carts

from the ouch dept

Apparently more than 75% of online shoppers abandon their shopping carts before purchasing. While I have issues with the claim that it's costing etailers $175 per abandoned cart, it is obviously an issue. The main reason? People thought the shipping costs were too high. Slow loading pages add to that as well. Just this weekend I abandoned a shopping cart twice for the same product (an integral part of a planned, and now useless, Halloween costume). The first time I received a database error (not a confidence building sign). When that finally was fixed, I was all set to buy the product. Then, at the very last stage they pointed out the product wouldn't be shipped until November 25th. What a waste. I think most retailers don't even think about their customers expectations most of the time.

3 Comments | Leave a Comment..


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  1.  

    shopping carts

    identicon
    bentfork, Oct 24th, 2000 @ 4:47am

    The reason is very simple.

    The only way to get the price including shipping is to add a product to your cart. It is just people window shopping.

    [ reply to this | link to this | view in thread ]

  2.  

    Re: shopping carts

    identicon
    Ryan, Oct 24th, 2000 @ 8:27am

    I tend to agree on people just window shopping (I'm pretty sure it isn't a lost oppertunity for a sale!) but what interested me more was your halloween costume (yes I know I'm being silly). I was wonder what you were going to dress up as, what do you think tech biz guys should usually be (devils maybe)?

    I've got to get an outfit together for the Engage halloween party here in London(sounds like it'll be fun).

    [ reply to this | link to this | view in thread ]

  3.  

    Re: shopping carts

    icon
    Mike (profile), Oct 24th, 2000 @ 10:35am

    Yes, I agree on the window shopping thing. That's why I had problems with the $175 figure for the most part. It's also why I think most sites should figure out some way to make the shipping charges clear from the beginning.

    Halloween costume is a secret... :)

    [ reply to this | link to this | view in thread ]


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