Complexity in Europe

from the need-for-a-fast-European-buck dept

One very interesting point with US companies expanding into Europe is that they often have a tendency of underestimating just how different each market is (I know I’ve been approached by a few for advice). Internet and Tech firms expect to roll out as rapidly as they have in the US and seem to not be prepared for the cultural differences that can slow down deals and hurt your bottom line. The most common mistakes that US companies make is to assume that target customers, such as Internet users have the same patterns as US users, which is drastically wrong. It’s even wrong to assume that these patterns will prevail through out Europe as each country has its own quirks. I suggest if your company is planning on rolling out into Europe that you first get advice about your target markets from those who know the areas and then be ready to adjust your product’s selling points for each market to avoid getting burned.

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