EToys To Spend Big on Advertising

from the not-dead-yet dept

Despite the article posted earlier today about the uselessness of some dot com advertising, EToys is making another go of it. They're launching a new ad campaign designed to show that they are a viable business. While I'm not sure that will do it, it does bring up an important point. It really doesn't make sense to write off all internet retailers. The important thing is to see how most of them respond to whatever crisis they're facing, and see if they can pull through it.

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